Along with the celebrations for its 60th Anniversary that started out this morning in the Italian embassy in Umm, well, nothing much. See, according to Ferrari, the 60th Anniversary version will be offered with unique interior and exterior colour combinations as used on some of its most memorable models. Passengers will also be pleased to know that all cars will be fitted with new-generation electrochromic glass roof, the opacity of which can be adjusted to suit their requirements while finally, each example will receive an enameled symbol set on the central tunnel representing one of the 60 historic events. And that’s about it. What did you expect? –Continued: Click “Read More…” below
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PRESS RELEASE: Marathon round the world celebratory relay officially started in
Maranello (
Abu Dhabi was chosen as the start point for the relay - which after the Middle East makes its way across China, Japan, Australia, South Africa, America and the whole of Europe - as a result of plans to build a major Ferrari theme park plus a motor racing circuit on the island of Yas in the most rapidly developing area of the Emirates' capital.
Having left
The relay was officially started by Piero Ferrari, Vice President of Ferrari and son of founder Enzo Ferrari. In his speech, Ferrari spoke about his father and his brilliant intuition in creating a Marque that has become a symbol of Italian talent and exclusivity across the world. He also praised Luca di Montezemolo who has, over the last 15 years, returned Ferrari to the very pinnacle of the sporting and commercial worlds.
The launch of a special celebratory anniversary series of cars was also announced at the start of the relay. The series will consist of just 60 unique cars, each one linked to one of the 60 most important events in the Prancing Horse's history, from the World titles won by Ascari and Schumacher to the launch of epoch-making models such as the GTO, the F40 and the Enzo, and also the people who have headed the company to the present day.
Ferrari embarks upon this 12 months of celebrations having just ended an exceptionally brilliant financial year that saw the Company post revenues of ¿1,447 million (+12.3% on 2005's takings) resulting in a trading profit of ¿183 million (+17%) and 5,650 deliveries to its worldwide dealership network, a new record.
The Relay Baton
The relay baton was designed and created to symbolise Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and by creative talents Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.
Scheduled to open in 2009, the new
In addition to the Ferrari Park, however, the 2,500-hectare Yas Island will also host a motor racing circuit, signature hotels, apartments, villas, a wide selection of restaurants, a retail area of about 300,000 sqm, golf courses, a water park, a tourist marina, a hotel overlooking the lagoon and numerous food and beverage outlets that will create a unique international tourist destination.
The
60 unique Ferraris
As part of its 60th anniversary celebrations, Ferrari will truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse's range-topping Granturismo which combines blistering performance and superb handling with superior comfort, sumptuous handcrafted trim, state-of-the-art accessories and meticulous attention to detail.
The cars will be offered with a two-tone livery in a combination of classic Ferrari colours as used on some of the Prancing Horse's most memorable models. The interior appointments will feature sophisticated colour combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupants' requirements.
To underline the exclusivity of this series of one-offs, each example will also boast an enamelled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the Marque's anniversary. The result is a true collector's car aimed at Ferrari's most dedicated clients.
