Super Bowl XLI - Chevy’s Ads

I don’t know about you but we kinda find both these commercials, well, put it this way, totally lame… The first one you see above is called “Car Wash” and it was actually created by a student named Katelyn Crabb who won a contest organized by GM which involved video entries submitted by 820 teams from 230 schools. The second video, dubbed “Ain’t we got love” features a pack of stars who sing their love for Chevy products. Go figure… - Continued: Click “Read More…” below to see the second vid and GM's press-release -Via: Autoblog.com

GM PRESS RELEASE– During Super Bowl XLI, Chevrolet debuted the winning ad from the Chevy Super Bowl College Ad Challenge on network television. The ad was the original concept of Katelyn (Katie) Crabb of North Prairie, WI. Chevy was the first to announce their competition last fall for a consumer-generated ad for the Super Bowl. The competition focused on college students and asked that their ad concept focus on one of Chevy’s cars and crossovers targeted to the youth market, the Aveo, Cobalt, HHR, or Equinox. The winning ad concept was selected after students from across the country submitted their ideas to Chevrolet last fall.

“Chevy wanted to learn what resonates with the younger buyer, and this competition gave us an opportunity to do that. We were able to engage in creative dialogue with them about our brand and teach them about the real-world of advertising. The resulting ad is so much fun!” said Kim Kosak, Chevrolet General Director, Chevrolet Advertising and Sales Promotion.

“It was great to have this opportunity. I was so excited that I got to be on the set when the ad for the HHR was filmed – the car and the set were really cool,” said Katie Crabb – winner of the ad challenge. "I really enjoyed it all - meeting the other finalists, learning about the production process from Chevy - from music selection to editing – it was all fascinating. And now to see the final ad on TV – it’s been an amazing experience,” she said.

The 30 second spot was directed by Bryan Buckley, of Hungry Man Productions, and was produced by Chevrolet and Campbell-Ewald, their lead advertising agency.

Katie came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee. Her faculty advisor, Jessica McBride notified Katie that she was a finalist and would be going to Detroit for an all-expense paid trip in late October. During the trip, Katie was able to learn and experience first hand the advertising world. She and the other four finalist teams spent time learning about the cars and crossovers, and refining their concepts, before presenting them to the executives from Chevrolet and Campbell-Ewald.

“Chevrolet is thrilled we were able to help students realize their dreams of participating in real-world advertising. It was great to work with Katie on this ad. Katie’s a smart girl; she understood the importance of the idea and ran with it. She made a great presentation to us in Detroit. And everyone at Chevy has really enjoyed working with Katie on this commercial. We commend all of the students on their creative ideas, and thank them for participating,” said Kosak.

Chevy continued to engage students throughout the process, posting interviews with students about the ad challenge, supplemental materials from students and other information on the www.chevycollegead.com website. In January, www.cbs.com/chevy started running reality webisodes about the five finalist teams, and CBS The Early Show showed video mockups for a number of ad concepts that were submitted. Katie was named as the winner during CBS’ “Super Bowl’s Greatest Commercials 2007” on Friday, February 2, 2007.

Technorati: Super+Bowl, Ads, Commercials, TV, Chevrolet, Youtube, Video, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007

Detroit Show - GM Style event "Cars & Stars"

Just before NAIAS opens its doors for the world to see on Sunday, we can all watch a gathering of “stars and cars” hosted by ABC’s Jimmy Kimmel. Ok, ya, woohoo, celebrities! What we really care about is the fact that they’ll be paired with 17 GM vehicles including the first time showing of the Chevrolet Camaro Cabrio Concept. If you’re interested, (but we aren’t because the Chinese food is here) below is the list of stars that will be present. -Continued: Click “Read More…” below

• Carmen Electra - Actress known for "Baywatch" and "Scary Movie"
• Mario Lopez - “Dancing with the Stars” favorite
• Cheryl Hines – Emmy-nominated actress from HBO’s hit comedy “Curb Your Enthusiasm”
• Jennifer Hudson - "American Idol” favorite and film star in “Dreamgirls”
• Christian Slater - Film and television star
• Vivica A. Fox – Star of numerous films and television series, including the most recent edition of “Dancing With The Stars”
• Petra Nemcova – One of the world’s top supermodels and a regular in the Sports Illustrated swimsuit issues
• Danny Masterson – Best-known for his role on “That 70’s Show,” Masterson will be the evening’s guest DJ
• Kristen Bell – Detroit native and star of the CW television network’s “Veronica Mars”
• Nick Cannon – Rapper, writer, comedian, film star and MTV mainstay
• CariDee – Winner CW network’s “ America’s Next Top Model”
• Laird Hamilton - World-famous surfer
• Minka Kelly – Actress from NBC television drama "Friday Night Lights"
• Rosie Perez – Academy Award-nominated actress
• Gabrielle Reese – Former professional volleyball player and supermodel
• Ashley Scott – Actress from the CBS television network’s “ Jericho”
• Rachel Zoe – This “stylist to the stars” will prep all the celebrities at GM Style.

Posted by: Dani

Technorati: GM, GM+Style, Video, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images, Detroit+Motor+Show, NAIAS

Drop-top gorgeous – Chevrolet Camaro Cabrio official pics

Embargo what? Oh, just read what we wrote earlier this morning so we can continue with what really matters to car enthusiasts like ourselves. Ok, maybe Dani’s prayers for a T-Top Camaro weren’t answered but by God, this is one hell of a beauty.-Continued: Click “Read More…” below

Painted in a super-sexy deep orange colour with retro black stripes, the cabrio version of last years Camaro Concept is expected to find its way to production shortly after its coupe sibling is introduced to the market in 2009. Apart from the absence of a metallic roof, there’s no other significant differentiation between the Camaro Coupe Concept and Cabrio. We’ll have more on Chevy’s gorgeous Camaro Cabrio when GM unveils it… officially on Saturday prior to its Detroit Show debut. Pics Via: Although you can find them in the whole damn net, we'll play fair and give credit to Autoblog.com

Technorati: Chevrolet+Camaro+Cabrio, concept, autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images, Detroit+Motor+Show, NAIAS

Never Mind the Mullets, Here Comes the Camaro

As stupid as it may seem, we couldn’t stop laughing with this Camaro-Mullet lover’s parody. It was made in memory of the last generation Camaro’s and Firebird’s, featuring a pack of mullet wearing, camaro driving, breast fondling, Texans. Instead of presenting a cabrio version of the Camaro concept in Detroit, maybe GM should consider presenting a T-Top version and bring back the “business in the front, and party in the back” hair-do.

Posted by Dani

Technorati: Chevrolet+Camaro, Youtube, Video, parody, autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs

Transformers Movie Trailer – Extended Japanese version

I don’t know why but fact is that the boyz over at Japan are getting a few extra scenes of the new Transformer Movie Trailer that came out worldwide a few weeks ago. Not that anybody is interested but they also get the chance to see Michael Bay and Steven Spielberg chanting a few Japanese words. Via:Jalopnik

Technorati: Transformers, Autobots, Decepticons, Optimus+Prime, Chevrolet+Camaro, Bumblebee, Youtube, video, Movie+Trailer, Entertainment, Cinema, Autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images

Camaro Frenzy: GM releases video featuring Camaro's head designer driving & commenting on the prototype

The "Camaro frenzy" that has broken over GM's headquarters continues. A couple of days after the announcement that the Camaro will go in production, it's GMs Fastlane Blog (fastlane.gmblogs.com/) team turn to release a video. The later features Tom Peters, GM Director of Design of the 2006 Chevrolet Camaro Concept Car, driving & commenting on the car for the first time at GM's proving grounds in Milford, Michigan.

Contributing to the "Camaro frenzy" I added an original promotional video for the 1969 Camaro SS which includes a clip from a parade of classic Camaro's leaded by the 2006 concept version.

Tom Peters Drives & Comments on the 2006 Camaro Concept

1969 Chevrolet Camaro SS & 2006 Camaro Concept Parade

Technorati Tags: Chevrolet+Camaro, concept, 2009, muscle+cars, 1969, Camaro+SS, GM, Tom+Peters, video, clip, auto+news, automobile, autos, vehicles, automotive, cars

Live footage & comments from the Chevrolet Camaro announcement

Following Thursday's announcement, GM released live footage from the occasion. The video includes commentaries from Rick Wagoner -GM CEO, Bob Lutz -GM vice president for global product development, and Ed Peper -Chevrolet general manager.

Camaro Announcment & Comments

Technorati Tags: Chevrolet+Camaro, concept, 2009, muscle+cars,concept, video, clip, auto+news, automobile, autos, vehicles, automotive, cars

Muscle Cars Burning Rubber Broad Daylight In The Heart of Times Square NY!

It's 7:00 am in the heart of NYC, Times Square. All is quiet as citizens of the Big Apple are just waking up. But not for long as a couple of guys show up in their "mucho" Chevy Nova & Camaro racing each other and filling the NYC air with the sweet smell of burnt rubber and the arousing symphony of a classic American big block V8. Cool video!

Technorati Tags: Muscle+Cars, race, tune, New+York, Chevrolet, Nova, Camaro, drift, video, clip, auto+news, automobile, autos, vehicles, automotive, cars,

GM's 2007 Chevy Silverado and GMC Sierra Promo Video

A promotional video for GM's all-new 2007 Chevy Silverado and 2007 GMC Sierra large trucks. GM wants us to believe that both models will help alter its lineup to include less "gas guzzlers" and more alternative fuel vehicle...

To do that, the Sierra offers a FlexFuel engine which allows consumers to run their vehicles using regular gasoline, E85 ethanol or a combination of both while, according to GM, the Silverado's new body design is more aerodynamic thus reducing drag and improving fuel economy.

Technorati Tags: GM, Chevrolet+Silverado, GMC+Sierra, Ethanol, Video, Clip, 2007, auto+news, automobile, autos, vehicles, automotive, cars,

The amphibian “Watercar Camaro”

Created by a company called Watercar, this fiberglass amphibious vehicle is styled after the 2002 Convertible Camaro and comes with an independent suspension and brakes from a C4 Corvette. On the road, it is powered by a 2.5 Liter turbocharged Subaru boxer engine with 300 horsepower that is linked to a Rancho Type I-4 speed manual gearbox. In the water the vehicle is "propelled" by a Berkeley 12JE Jet Drive.

The WaterCar is said to be able to reach speeds in excess of 125 MPH (201 km/h) on land. Once the amphibious vehicle is driven into the water all four wheels are hydraulically retracted with the flip of a switch.

Furthermore, the bottom covers that enclose the wheel well are also hydraulically extended to create a smooth high speed bottom helping the WaterCar to achieve speeds of 40 MPH (60 km/h) on the water. The vehicle comes with four usable seats while the doors are fully functional with the aircraft style lock assembly assuring that they are completely water tight in the sea.

___________________________________________________________________

Engine	2.5 Subaru Turbo
Transmission	Rancho 4Speed Manual
Jet	Berkeley 12 JE
Length	207"
Width	75"
Height	49"
Weight	2775 Lbs.
Wheelbase	100"
Road Speed	125 MPH
Water Speed	45 MPH
Fuel Capacity	22 Gallons

Chevrolet Camaro Concept Video

Chevy’s reborn Camaro looks really sexy in this 3+ minute video via “Camaro5”. Oh and those sweet burbling notes from Chevy's small block V8 exhaust pipes rings like music to my ears…

Technorati Tags: Chevrolet+Camaro, Concept, video, movie, Autos, auto+news, automotive, automobile, cars

Baldwin-Motion 540 Chevrolet Camaro SuperCoupe Phase III

Guess who’s back…

One of the most famous names of the muscle car days, Baldwin-Motion, is making a came back as the company is back on its feet, offering an all new Phase III Camaro. The car is based on the SuperCoupe prototype which was previewed last year at the Sema Show in LA

The original team -including the legendary Martyn Schorr and Motion Performance founder, Joel Rosen -- have partnered with Joel Ehrenpreis and Larry Jaworske to jump-start Motion Performance, now named Motion Performance, LLC.

For starters, it is said that only twelve of these red-hot muscle cars will be built with more coming if there is demand…Each car will be built to customer specifications, and will have Joel Rosen’s signature on the headrest, paperwork, and certificate of authenticity. Because Baldwin-Motion starts with actual ’69 Camaros, the cars will have valid VIN numbers to make registration easier.

Details: 1969 Baldwin-Motion 540 Camaro SuperCoupe

Based on a gennie steel 1969 Camaro, the SuperCoupe is gutted to a bare shell. Underneath it gets a 2" x 3" tubular steel chassis, independent front and rear suspensions, Baer Claw disc brakes with 14 inch rotors and 6-piston calipers, and Michelin Sport Pilot rubber on custom-made 18 and 20 inch Bonspeed wheels.

The Camaro SuperCoupe features a custom-designed interior which is completely hand-crafted. It includes six-way power seats, custom fabbed dash with Classic Instruments gauges, and a Sony Xplod audio & video system. But the most interesting part of the interior is the Hemi Cam, a rear-mounted video camera that feeds into a dash-mounted LCD screen. “We call it a Hemi cam because that’s where you’ll see all those Hemis—behind you,” explained Larry Jaworske. There’s also a camera mounted behind the radiator and pointed toward the engine, and another mounted on a front brake caliper so you can watch wheel spin…

The SuperCoupe is powered by an all-aluminum 700-hp Merlin/Motion big-block built by Bill Mitchell. The blueprinted and dyno-tuned 540-cubic-inch powerplant has a World Products aluminum block with 4.50-inch bore, 4.25-inch stroke and 4.840-inch bore spacing. Eagle 6.535-inch H-beam rods, forged crank and 10-to-1 forged pistons are utilized. The roller-cammed engine is topped off with a Cross-Ram fuel injection system custom-built by Jim Kinsler for the SuperCoupe. Polished alloy MOTION-badged valve covers are rare original NOS parts.

Powertrain details include a specially-prepared Tremec TKO five-speed and a fully-independent rear with a Dana 44 Posi and hardened steel high-torque axles. Suspension is four-wheel independent with polished unequal length control arms and toe-in control links and fully adjustable coil-over shocks and sway bars. Steering is rack and pinion.

Stopping power is supplied by MOTION signature Baer Claw Extreme-Plus rakes with forged six-piston Sport calipers and 14-inch cross-drilled rotors front and rear. The SuperCoupe rides on Motion-inspired Bonspeed wheels.

SuperCoupe Video:

SuperCoupe Specifications

CHASSIS

Frame: 2" x 3" tubular steel backbone/spine chassis running through the console and welded to the body

Rear End: Fully independent with a Dana 44 Posi; custom-fabricated, hardened steel, high-torque axles; proprietary ring and pinion; limited-slip differential

Suspension: Four-wheel independent with polished, unequal-length control arms and toe-in control links; fully adjustable TNT Motorsports billet coil-over shocks and sway bars; custom-built Time Machines front and rear stabilizer bars; Ididit rack-and-pinion steering

Brakes: Motion Signature Baer Claw Extreme-Plus brakes with forged, 6-piston Sport calipers and 14" cross-drilled rotors

Wheels and Tires: Custom-designed Bonspeed Intense wheels with Baldwin-Motion Spinners: 18 x 10 fronts wrapped in Michelin Pilot Sport 265 x 35 x 18 tires and 20 x 12 rears with a set of Michelin Pilot Sport 265 x 25 x 20 tires

Frame Work: Phil Somers/Time Machines, Inc.

ENGINE AND TRANSMISSION

Type: Motion/Merlin 540 cubic inch big block, set back 13"; 700+ hp; dyno-tuned

Block: Merlin/Motion all-aluminum, bored and honed to 4.50", decked surfaces to equalize lifter bores, painted Dupont “Motion Silver”

Reciprocating Assembly: Eagle Specialties 4340 non-twist steel crank; Eagle Specialties 6.535" H-beam connecting rods with L19 bolts; Mahle 10:1 lightweight, forged, coated pistons with full floating pins; Total Seal piston rings; Clevite H-Series bearings; balanced and blueprinted

Camshaft: Comp Cams custom “Motion Ground” solid street roller

Cylinder Heads: Merlin/Motion aluminum 119cc heads with 350cc intake ports, reworked combustion chambers, fully ported and polished

Valvetrain: Comp Cams solid roller lifters, Comp Cams Hi-Tech .080" wall 4140 seamless 1-piece chromemoly pushrods, Comp Cams Hi-Tech stainless steel rockers, Manley stainless steel 2.30"/1.80" valves, Comp Cams dual valve springs, Comp Cams 10° chromemoly keepers and retainers

Fuel Injection: Custom-built Kinsler Cross-Ram polished sequential-fired fuel injection with extruded aluminum high-flow fuel rails, inline Weldon fuel pump, 44 lb. injectors

Ignition: Accel Gen VII+ ECU with sequential distributor, Tilton Super Starter, Billet Specialties polished 1-wire alternator, Painless Performance wiring harness

Cooling: Be Cool polished radiator and fans, Edelbrock aluminum serpentine water pump

Exhaust: Hedman headers, Stainless Specialties 3" polished 304 stainless exhaust, custom Stainless Specialties mufflers

Transmission: Modified Tremec TKO600 5-speed transmission, McLeod dual-disc clutch, McLeod 168-tooth aluminum flywheel, McLeod hydraulic pressure plate, McLeod bellhousing

Other Items: Motion cast aluminum finned valve covers, Motion custom oval breathers, Billet Specialties True Trac polished aluminum pulley system, Bill Mitchell Hardcore true roller timing chain, Russell stainless steel braided lines, ARP polished fasteners, Rick’s Hot Rod Shop 24-gallon S/S Series polished aluminum gas tank, Outerwear prefilters

Engine Machining Work By: Bill Mitchell/World Products, Motion, Steve Keech/Keech’s Performance

Cylinder Head Modifications By: Motion and Keech’s Performance/Steve Keech

BODY

Modifications: All-steel body, fully tubbed with flared fenderwells; functional brake cooling scoops; extended eyebrows; extended hood with L-88–style scoop

Paint Color: Custom-mixed PPG “Motion Red,” highlighted by traditional Baldwin-Motion striping

Fabrication By: Phil Somers/Time Machines, Inc.

Paint By: “James”/Time Machines, Inc.

INTERIOR

Upholstery: Hoyt’s Auto Upholstery Cha Cha Red leather front seats with Baldwin-Motion logo, Cha Cha Red carpet

Front Seats: 6-way power seats

Dash: Hand-built by Time Machines, Inc.

Gauges: Custom Motion/Classic Instruments gauges

Other Items: Sony Xplod custom sound system with a 2-channel amp, in-dash video unit, color cameras, underhood monitors, and 10" subs; hand-built center and overhead consoles; Hot Rod Air air conditioning

Interior By: Time Machines, Inc.

Technorati Tags: Baldwin-Motion, 540, Chevrolet, Camaro, SuperCoupe, Phase+III, images, pictures, videos, autos, auto+news, specifications>